Wednesday, June 1, 2011

The Fold's Journey Across the Pond

Cheryl & Polly are excited to be a part of the Forte Conference this year. We are current MBA students who graduate in July and have left our private equity and general management jobs to pursue entrepreneurship. We’re now expanding our fashion retail business, The Fold, from London to NYC! Here is a little bit about our journey!

Polly & Cheryl met on the first day of their MBA’s at London Business School, August 2009. We were lucky enough to have each other in our school-assigned study group and began brainstorming start-up ideas right away….

During her first semester of the MBA, Cheryl found a great side-job with Emilio de la Morena, a London Fashion Week designer. Thanks to Emilio, Polly and Cheryl were fortunate enough to attend London Fashion Week events twice a year!

Both passionate about fashion but seeing a gap in the market with fashionable clothes to wear to work…Polly and Cheryl began thinking about The Fold as a business opportunity.

Summer 2010, The Fold founders were deeply immersed in speaking to anyone and everyone who knew something about fashion, and particularly the business of fashion. As keen subscribers to The Business of Fashion, we seized the chance to witness Net-A-Porter founder Natalie Massenet speaking in-person at her amazing Westfield offices.

The Fold is up and running in London online and through pop-up events. We will be launching in NYC in September! Hope to see you there!!!! Sign up for our newsletter or “like” us on Facebook for NYC launch details!

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