You pride yourself on your
professional appearance and demeanor. You strive to create and maintain a
strong identity and reputation within your organization, with your clients and
peers, and in your industry. But are you as diligent a custodian of your professional
brand in cyberspace as you are in the physical world? If not, you probably need
a digital make-over…
I continue to be amazed by the number of anemic profiles there
are on LinkedIn, how easy it is to access Facebook activity that’s not intended
for the public, how many people have no filter and/or no sense of time and
place when they post on Twitter, and how uncivil people can be when commenting
on news articles and blog posts. Not much surprises me anymore, but the
opportunities to wonder “What were they thinking?” seem never-ending…
Given my focus on digital rookies, I’m particularly intrigued by
people who are so fastidious about their personal appearance and “real world”
reputation but show virtually no regard for their appearance or reputation in
cyberspace. They seem oblivious to the fact that they have a digital identity
whether they want one or not – and more importantly, that in many respects
their digital identity and brand are much more public and powerful than how
they’re known and perceived in the physical world.
Lately, to drive home the point of how important it is for
professionals to take responsibility for their digital presence, I’ve started
using analogies like leaving the house without any pants on; wearing torn,
stained, disreputable, or inappropriate clothes; being unkempt; and having a
hairstyle, glasses, and other accessories that are out of date. And to address
the frequent lament of “I don’t have time,” I highlight the time we make to do
things that are important to us, like going to a hair stylist or the gym, or
shopping for clothes and shoes. The point is that if we can make the time to
take care of our physical appearance and put our best foot forward on earth, we
should also be able to make the time to take care of our digital appearance and
put our best foot forward in the cloud.
I’d like to extend those analogies by laying out the basic steps
and tasks in a digital make-over. Although the recommendations are primarily
targeted to rookies, the suggestions should be useful to people who are more
digitally sophisticated and engaged as well. We can all benefit from a little
closet cleaning…
For more on the basic steps
and tasks visit: Dressing for Success in
Cyberspace: Giving Yourself a Digital
Make-Over
I’m looking forward to sharing and discussing more guidance
during my Career Management in the Digital Era session at the 2012 Forte MBA Women’s Conference in June.
- Courtney Shelton Hunt, PhD
Related Resources
Please share other resources on Digital Dos and Don’ts you have
found valuable. Thanks!
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